It's My Job to Find Amazing Shopping Picks—These 9 New Buys Are Too Good to Miss
What to Buy Now is a concise weekly edit of the items I really love, including pieces from the high street, designer labels, vintage gems you can buy online and charity-shop treasures. I'm constantly scanning the most stylish online stores, so you can feel safe knowing that you won't miss a thing.
I know that your fashion requirements can vary massively from season to season (and day to day), so whether you're looking for an immaculately tailored staple, affordable tailoring or the perfect pair of shoes, I take my responsibilities as Who What Wear's shopping editor very seriously, and I've saved you plenty of scrolling time by putting together an edit of pieces that will look just as fresh in a year's time as they do now.
Of course, there's also plenty of the pieces that simply set your heart racing in a way that only fashion can. Right now, the shops are full of seasonal essentials that are perfect as we head into autumn, and this week's edit includes plenty of wardrobe gems, like the Mango jumper that looks designer, and the wool coat from The Frankie Shop that is a guaranteed bestseller. So keep scrolling down to shop the exciting new buys on my wish list this week. You know what to do.
Shop My New-In Picks:
Make the most of loafer season in this timeless pair from Loewe. You'll wear them for a lifetime.
I've been waiting since last winter to get wrapped up and cosy again, and an alpaca scarf is a sure sign of comfort.
Demellier's best-selling tote is a back in a gorgeous new colourway for autumn/winter. Talk about "It" bag..
Let's just keep this expensive-looking jacket between ourselves—I have a feeling it's going to sell out quickly once the word gets out.
This waistcoat looks great on it's own, but trust me, it's even better with the matching jacket.
In case you missed it, team Who What Wear reviewed the best winter coats on the market here, and for obvious reasons Mango's offerings scored extremely highly. This coat goes to prove why.
SHOP MORE OF THIS MONTH'S BEST BUYS
The coolest way to wear your jeans now? With a sizable turn-up and a pointy shoe.
I audibly gasped when I saw these *perfect* autumn boots from Jimmy Choo.
Too warm for a sweater, too cold for a tee? A chunky wool vest is the ideal middle ground.
Wondering what to wear with a knit vest? These elegant, wide-leg leather trousers are the ideal accompaniment to just about anything.
I might be shooting for the stars, but the Gucci Blondie is currently top of my Christmas wish list.
Just add a cosy cardigan for day, and a sleek trench and a heel for evening.
I wait with baited breath for ARKET to release new blazers, and this brushed wool jacket does not disappoint.
This jumper is my entire autumn aesthetic. It's perfect for curling up by the fire, layering up for crisp walks, or even dressing up with a mini skirt and knee high boots.
I have a feeling that this elegant new wool coat from The Frankie Shop is about to be huge on on the street style circuit.
Another week, another exceptional boot, but this one caught my eye for that luxe shade of cocoa brown.
Just when I thought my handbag collection was complete, Coach had to drop the Hamptons hobo...
This isn't the first time Zara's in-house styling team have sold me on a piece. Sure, this cloud soft jacket is great on it's own, but with a studded belt and wide-leg jeans, it reaches Isabel Marant levels of cool.
My weekend plans? You're looking at them. Why venture out in the cold when you have an impossibly soft cashmere set like this.
Screenshot this look for later—it'll transition effortlessly from desk to dinner.
Looking for your next winter coat? This designer-looking number from Mango should be high on your list of options to consider.
The most popular topic of conversation in the Who What Wear editor's group chat right now.
I've been waiting all year for these chocolate suede beauties to drop on the site again.
There;'s something particularly luxe about this shade of red.
Wrap up! It's getting cold out there and a Barbour jacket is perfect for layering over cosy knits.
Just add a knee high boots and a cashmere coat for autumnal elegance.
I can't help it, I'm still obsessed with finding the perfect pair of jeans, and these just grabbed my attention.
It's official, Toteme can do no wrong when it coms to accessories, and this is right on time for the belted bag trend.
I have a feeling that this is going to be very, very popular come winter. That is, if it sticks around for long enough.
Our editors all agree—these are well worth the investment. Just look at that wearable heel...
A longline, straight cut, suede maxi coat for under £150? You had me at suede.
Is it too early mention Christmas? Well, not if we're discussing self gifting, and it really doesn't get more luxurious than this. You've earned it.
With so many trainer trends flooding the market at once, it pays to stick to the classics.
A reliable chunky knit that looks just as good with jeans and loafers as it does with mini skirts and boots.
Looking for the kind of winter coat you'll be counting down to wearing again? I'm ready to welcome the icy cold for the opportunity to bundle myself up in this chic bouclé.
One of the 2020s most iconic designer bags, now reimagined in seasonal suede.
And speaking of sleek suede, how experience do these cowboy boots look? And bravo Dune on that perfectly proportioned heel height.
Sorry busy bikers, my money is on minimalist leather for the next season.
The easiest way to keep your autumnal outfits feeling fresh? Introduce a pop of red.
Until it's cold enough to commit to layers of wool, you can pop this on over your blazer or denim jacket for a little extra warmth.
A designer-coded bag for under £40? Bravo, Marks and Spencer!
The rumours are true! Kitri's bestselling Simone coat is back for another year, but this time in rich-looking burgundy.
We all have a With Nothing Underneath shirt in our wardrobe, but now you can team it with the perfect accompaniment—the brand's very first tailored wool trouser. Cut to *perfection*.
Isn't this just perfect with dark denim and suede boots? Bring on autumn.
Just add your favourite jeans or mini skirt and wear on repeat.
Moto boots are back and bigger than ever (mark my words), and these deserve a spot in your wish list for their perfect execution alone.
COS blazers are always a Who What Wear favourite, but this one has particularly superb fit.
There's no arguing with this price tag, this entire outfit is well worth copying for autumn.
And just like that, I'm back into my comfy 'Stocks and socks era.
And speaking of great boots, these have "fashion month" written all over them.
It may be pricey, but a timeless trench is always a sound investment—especially from The Row.
Call me check obsessed, but this flattering top has some serious designer energy.
It's impossible to get tired of bubble hem skirts when they look this good.
Act fast—there's a reason why these perfect jeans are selling so fast.
Once I started mixing metals, there was no going back, and Missoma always get the look just right.
It might feel too early to buy a shearling coat, but after we saw just how quickly these flew off the shelves last year, it's worth buying now to have a chance at wearing later. Don't say we didn't warn you.
Calling all fans of ARKET denim! There's a new shape in town, and it's a flattering, leg-lengthening wonder.
Wear now with mini skirts and flats, and throughout winter layered over shirts with jeans.
I never get tired of a well-crafted pair of wide-leg trousers.
What happens you mix an A-list actress with an A-grade knitwear brand? The Tilda Swinton collection for Hades of course. Expect off-the-wall prints, statement slogans and plenty of the cosy knits we've come to expect from the Scottish factory.
Just add a trench and a knee high boot and tell me you don't feel amazing.
I've been counting down to autumn so I can dive head first into Rixo's coat and jacket offerings again. Hello, perfect leopard!
I'm still obsessed with the laidback cool of barrel fit jeans (especially at this price).
As soon as these dropped, I immediately bought a pair for myself. Consider this the easiest way to channel The Row for under £60.
As soon as the cooler weather breezes in, this is destined for bestseller status. Just imagine how well it dresses up denim...
This perfectly cut shirt comes in ecru, camel stripe, blue stripe, and denim, so you're spoiled for choice when building the smartest weekend 'fit.
Fans of Aligne's cinched-waist blazers will love this knitted version too. Ideal for wearing under coats, jackets, over dresses, tees, tank tops...
Scarf coats and jackets aren't going anywhere in 2024, and this short trench will help you get ahead of the crowd.
Call of the search—I've just found the best fitting wide-leg trousers on the high-street.
This dress will look equally chic with sandals now or with knee-high boots in autumn.
These heels could easily be designer, and will work just as hard for you over summer as they will in party season.
Whenever I'm looking for a killer pair of jeans, I always start at Agolde. Expect leg-lengthening cuts and a bum sculpting fit.
You get two coats in one with this, making it well worth the investment.
A bag that is sitting at the top of my wish list right now thanks to the size, slouchy silhouette and chocolate brown leather.
I'm already thinking about my new-season wardrobe. This jacket will go with jeans, wide-leg trousers, dresses and more.
The matching shirt would also look lovely with indigo denim or tucked into a leather midi skirt.
These are the perfect finishing touch to any outfit.
This best-selling dress is back in a gorgeous red-brown hue. Dress it down with a cashmere cardi and trainers or up with knee-high boots and a blazer.
I'm fully convinced that once news of this jacket spreads, it's going to sell out. Just imagine how luxe this would look with a cream maxi dress, tee and jeans, tank top and tailored shorts, mini dress and knee-high boots...
Having seen this IRL recently, I can confirm—it really does pass for designer. Bravo, Massimo Dutti.
A whole set (yes, that's the cardigan and midi skirt) for under £100? Perfect by name, and perfect by nature.
Back in stock and the best dress to see out the rest of summer—just be sure to act fast before this dreamy dress sells out entirely.
And speaking of sandals, these immediately stopped me in my tracks. Black leather sandals will never go out of style, and these have "timeless" written all over them.
I have been refreshing the Aligne website waiting for the day that this luxe blazer finally dropped. I'm pleased to say, today is that day! Act fast, I expect this to go very, very quickly.
While the weather is warm, these fluid, wide-leg trousers are an easy summer outfit paired with a tank top and sandals.
Weddings, parties, dinners—this pretty dress will do it all.
I'm not afraid to admit it, this tops my dream handbag wish list. It might cost a pretty penny, but it's worth the investment knowing it'll look good for a lifetime.
Baggy jeans might have been trending in 2023, but there's nothing worse than overly heavy denim when the temperatures rise. Avoid overheating with this slim-legged, cropped pair that are perfect for showing off your sandals.
And speaking of great sandals, no one will believe that these were under £40.
Denim jackets can feel a little dated. I'm confident that boxy, cargo jackets can work just as hard, and look polished in the process.
Our love affair with boxers continues, and this cute pink stripe will be coming with me on my next holiday.
Okay, it's not autumn yet but you're going to be glad you bought this cute cardigan while it was still around.
I'm convinced that this is one of the most expensive-looking pieces H&M has dropped in ages, and for under £40? I'll see you at the check out.
On the days when a simple white tee feels a bit samey, this Hailey Bieber coded top will work equally well with your blue denim.
What do you get when you update 2023's biggest trainer with the same details that made the Grace Wales Bonner collab a runaway success? The Samba 2.0 of course, but don't expect these to stick around for long.
Another week, another Loewe Puzzle in a hot new colourway.
A surprise hit from the Amazon Prime day sales, our editors can't stop talking about this excellent hidden find.
You just can't beat a linen co-ord for muggy weather.
The collaboration we never knew we needed—luxury stationers Smythson have teamed up with chic swimwear brand Hunza G on a collection of playful notebooks in Hunza's quintessentially joyous colours. Expect to see much more of these on the desks of fashion editors this summer.
Looking for a top you can wear in summer with shorts and into autumn with jeans too? You just found it. Thank you Reformation!
Yes, you read that correctly—this cool-girl co-ord really is from Abercrombie.
Wedding season is into full swing, and a comfortable pair of demi-heels are a sensible investment you won't regret.
If like me you've been admiring SHUSHU/TONG's runway looks from afar, you can now shop their exclusive collection for NET-A-PORTER—a summery edit of mini dresses, puff-sleeves, full skirts and the brand's signature ruffles and bows.
I have a feeling that these are about to be a bestseller in the making.
A strong contender for the "perfect white summer dress" title, and for under £50.
You can't beat A.Emery for designer-quality sandals for an affordable price.
After trying on no less than four different pairs of long denim shorts determined to find the one, the only pair that I would actually recommend are these from GAP. The fit and quality are second-to-none.
I was waiting for an excuse to book a holiday and I think I just found it in the form of this charming print. Did I mention it also comes in a skirt, dress, swimsuit and bag too?
What's better than one exceptionally cut linen shirt? A full co-ord of course (and even better in such a beautiful, unexpected shade of red).
The perfect dressy summer shoe to compliment long shorts, white dresses, linen co-ords, cropped trousers, wide-leg jumpsuits... the possibilities are endless.
All you need to channel French summer styling is this dress, a flat sandal and a cardigan to tie around your shoulders.
I can't help it—this simple chain and statement pendant are utterly charming. A must for those who love necklace layering.
Pretty cotton tops never go out style, so you'll get plenty of wear out of this milkmaid-esque tank.
Did we mention that boho is back? This studded belt is the key to turning a simple jersey maxi dress into something Sienna Miller would approve of.
Remy Farrell is a London-based shopping editor with nearly 10 years of editorial experience covering fashion, beauty and lifestyle. After graduating with a journalism degree and working on the editorial and fashion teams for titles such as Grazia, Elle, Cosmopolitan and British Vogue, she moved into the luxury e-commerce sector, working as fashion assistant at TheOutnet.com styling for the social media channels and helping to develop the collections for the in-house brand Iris & Ink. After expanding an assisting and styling portfolio that includes shooting talent such as Gigi Hadid, Victoria Beckham and Miquita Oliver, she also branched out into beauty, creating tried-and-tested reviews and diverse beauty content.In her role as shopping editor at Who What Wear, Remy is interested in discovering new and exciting brands to share with the Who What Wear readership and particularly loves uncovering hidden gems at affordable prices to make shopping accessible to everyone.Born and raised in Sheffield, Yorkshire, Remy moved to London in 2014 and lives in the Docklands with her partner and pug Billie.
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